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www.CurtSheller.com
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“Folks, if you haven't stopped by Curt's site, do so right now! ..And get his books, they are fantastic. This guy knows his stuff and is able to pass it along too.” - - Alan Johnson Proprietor, The 4th Peg

“I can highly recommend Curt's Uke books -- I have four of them and they are excelent.” - fatveg - Portland

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Curt Sheller • All Things `Ukulele and Jazz Guitar

facebook twitter google linkedin vimeo youtubeThe Basics and Beyond!!! Take your playing to the next level.
The Internet's largest collection of information for ukulele and jazz guitar.

Bio - Publisher

toon_WebguyI've been asked many times about writing and getting a book or books published. My reccommendation is to be your own publisher and self-publish. The profit margins are much, much higher and you can retain control of ALL aspects of getting YOUR book or books out. Unless your goals are to run a large corporation with sales in the millions, and all the headaches that come with that. If not, be your own publisher. You can still grow but on your own terms and time schedule.

In traditional publishing the author gets a small precentage of sales (after freebies and returns). They even get to buy their OWN books at an author discount.

Mark Twain and Benjamin Franklin (Poor Richard's Almanack ) where first self-publishers. As a self-publisher (publisher) you take on the production costs, you are responsibile for design, marketing and sales, as well as the associated risks. But - with these risks come the rewards and profits when your are successful. All the profits are yours instead of author royalities. You are also leaving your heirs a tangible asset.

(From the US copyright office web site ) A work that was created (fixed in tangible form for the first time) on or after January 1, 1978, is automatically protected from the moment of its creation and is ordinarily given a term enduring for the author’s life plus an additional 70 years after the author’s death.


logo_CSP(med)Curt Sheller Publications is a Apple, Mac based company and only uses Mac software. So the reccommendations are going to be mainly Mac based. I have used and do use Windows to check my web sites but it ain't no fun!

Curt Sheller Publications can also assist you in all phases of getting your book going. From getting started all the way to marketing, sales, design, production and promotion.

The box said Windows 95 or better. So I go a Mac.

Brands versus Commodities

Be sure to read this article if you are thinking of selling you books through Wal-mat and/or Amazon.

The Wal-Mart versus Amazon book price war by John T. Reed

Curt Sheller Publications Services

Common Commercial and Non-Commercial Licenses

Here are the many possible licenses for getting you music out. This list is from the Music Services web site

Common Commercial Licenses
  • Commercial Mechanical License
  • Commercial Print License

  • Accompaniment Track License
  • TV Synchronization License (Syndicated Broadcasts)
  • Commercial Videogram Synchronization License
  • Commercial Master Use License
  • Motion Picture Synchronization License
  • Commercial Digital Phonorecord Delivery (DPD) License
  • Commercial Digital Online Print License
Common Non-Commercial Licenses
  • Custom Digital Phonorecord Delivery (DPD) License
  • Custom Mechanical License
  • One Time Bulletin Print License
  • One Year Bulletin License
  • Congregational Songbook Print License
  • Photocopy License
  • Slide Projection/Overhead Transparency/PowerPoint Lyric Display
  • Non-commercial Videogram Synchronization License
  • TV Synchronization License (Local Cable Broadcast & Nationwide Broadcast)
  • Non-commercial Master Recording License
Other Licenses
  • MIDI License
  • Electrical Transcription License
  • Live Stage Performance License
  • Online Lyric Display License
  • CD-ROM Synchronization License
  • Internet Performance License
Miscellaneous Licenses
  • Performance License
  • CCLI License (Church Copyright License)

Self Publishing

Publishing Basics: A Guide for the Small Press and Independent Self Publisher
by Robert Bowie Johnson, JR

RJ Communications
51 East 42nd Street
Suite 1202
New York, NY 10017
phone: 800-621-2556
fax: 212-681-8002

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Links

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(from their site)

Publishing Basics takes all the mystery out of self-publishing and steers you in the right direction. Answers are provided for all the most frequently asked editorial, design, and marketing questions, and more. The Book itself is produced in five 16-page segments, or signatures, using five different kinds of paper and four different printing processes. The same photographs and artwork are printed in each of these five signatures so that the reader can compare the quality of the reproduction of the various printing methods. It also includes an invaluable list of resources.

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Other Publishing Books

There are a bunch of other books on self-publishing, publishing and writing that I have. But, the above books are pretty much all you need to get started. But - with the relative small expense that a book represents you really can't go wrong learning all that you need to learn about being a publisher.

If you feel that you are not a natural writer, like I did, just do it and learn as you go. Pretty much anything that you what to learn about has been written down somewhere. In the Internet age it is a lot easier to find. The information is out there or in a book somewhere. If not write your own book.

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How To Publish and Sell Your Own How-To-Book

John T. Reed
342 Bryan Drive
Alamo, CA 94597
USA
Phone: 925-820-7262
Fax: 925-820-1259

eMail: JohnReed@JohnTReed.com

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  • Publishing
  • Real Estate
  • Youth Football

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( from listing's site ) - John T. Reed is the author of 31 books and writes a monthly real estate investment newsletter. Reed was a real estate investor for 23 years. He worked as an army officer, real estate agent and as a property manager managing office, industrial, farm, and residential properties. He is the sole writer and publisher of John T. Reed's Real Estate Investor's Monthly. He is also the author of 20 real estate investment books, 9 coaching books, a book on Succeeding, and the book How to Write, Publish, and Sell Your Own How-To Book. He is the author of over 5,000 articles that were published in his newsletter, at this Web site, and in publications like Changing Times, American Football Quarterly, American Baseball Coaching Digest, and other periodicals.

ReedJTHow to Write, Publish, and Sell Your Own How-To Book is a great book. I bought this book after having self published 20+ plus books and found a lot of valuable information regarding publishing. I've bought each edition, it's that good.

Of all the self-publishing books I have bought over the years. This is by far the best. No BS. This is the book that I recommend to anyone that asks me for advice on getting into publishing.

After reading this book I realized that I am a publisher and a member of the press. Thanks John.

John's comments on why he does not sell book on Amazon.com. I agree, and have never even contemplated selling on Amazon.com, known what cut they want and the cut-throat prices they sell for.

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Home Office

toon_Clutter-1Computers, Software, Postage, a Printer and Binding machine is about all you need to get started.

A web site and email marketing strategy. I really love and recommend MailChimp

I'm totally Mac based and wouldn't recommend anything else. However, you need a PC or one of the virtual software programs to run Windows for checking you web sites look in Internet Explorer.

Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
Tel: 408-536-6000
Fax: 408-537-6000

Links

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Adobe PhotoShop, Acrobat, InDesign and Illustrator

Started on Aldus PageMaker and a Mac II, then QuarkXpress and now I use InDesign®, Photoshop®, Illustrator®, Acrobat® software exclusively.

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Apple, Inc.
1 Infinite Loop
Cupertino, CA 95014
408.996.1010

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Links

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Released with much fanfare in January of 1984, the Macintosh was the first affordable computer to include a Graphical User Interface. It was built around the new Motorola 68000 chip, which was significantly faster than previous processors, running at 8 MHz. The Mac came in a small beige case with a black and white monitor built in. It came with a keyboard and mouse, and had a floppy drive that took 400k 3.5" disks--the first personal computer to do so. It originally sold for $2,495.

Text courtesy www.apple-history.com

Everything done on a Macintosh computers. Site is even hosted on mac by MacHighway.

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Comcast
Toll Free: 1-800-COMCAST

Links

I use Comcast for my high speed Internet access. I also have used a cheap dial-up access service like (isp.com) in the past for those times Comcast has been down (very, very, very rare) to check orders.

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Hewlett-Packard (HP)
Hewlett-Packard Company
3000 Hanover Street
Palo Alto, CA 94304-1185 USA
Phone: (650) 857-1501
Fax: (650) 857-5518

Links

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Get a B&W and color laser printer for your publishing business.

I use HP Printers (period)

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Intuit
2632 Marine Way
Mountain View, CA 94043
650-944-6000

Links

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(from their site) -

Founded in 1983, Intuit had annual revenue of more than $2 billion in its fiscal year 2005. The company has nearly 7,000 employees with major offices in 13 states across the U.S., and offices in Canada and the United Kingdom.

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[ Back to Bio Main page ]

Thanks for visiting and checking the site!

Content is always being added and updated. So check-in often. Thanks, Curt

P.S. You may think from the look of it that Curt Sheller Publications is a slick, profitable business, but it's actually not (maybe a car payment a month, cheap car). I spend a lot and time money creating the content, lessons and books for this site (a labor of love), so if you dig my content and want to see more of it. I could use your help by spreading the word and maybe buying a book or two if you haven't already, to help defray the cost of running the site. Thanks in advance for your help. This is a labor of love and I'd do it even if I didn't make a lot of money, hey I don't!

You can also make a donation to the lesson-site fund. Button in the sidebar of the site.

If I'm not teaching, I'm working on this site and new lessons, books and goodies.

PUBLISHER.PHP | Updated: Monday, 26th March, 2012 @ 09:03am

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